Designed to break the monotony of everyday pet care
House of Furs is a homegrown Indian pet brand curating thoughtful, functional, and playful essentials for modern pet parents.
Built for modern pets and the people who think differently about them.
Because the things pets live with every day deserve more thought than they usually receive.
The Gap We Saw
In the Indian market especially, we noticed a clear gap between what modern pet parents expect and what is commonly available.
While pet parents in India remained the same, innovation in pet products globally, was moving much faster.
The products available often remain basic, outdated or poorly designed, or have been available since years- only their colours or forms have changed.
Pet parents were searching for products that were:
• engaging
• thoughtfully designed
• innovative & something new
• suited for modern living spaces
But those options were surprisingly limited.
House of Furs was created to help close that gap.
Our Approach
We curate products that improve how pets experience daily life at home.
As more and more people are becoming conscious about how their homes look, each product is chosen not just for its ability to support natural behaviours such as play, curiosity, movement, and mental stimulation but also how well do they fit aesthetically into modern living environments.
Our focus sits at the intersection of three ideas:
Updated Play
Encouraging curiosity, movement, and interaction through updated products that are hard to find elsewhere in India, that keep pets mentally and physically engaged.
Design
Products that feel considered, functional, and visually at home in modern spaces.
Everyday Living
Essentials that support our everyday routines and blending beautifully with how pets actually live indoors today.
Curated With Intention
Not every product we offer is entirely new to the market and that is intentional.
At House of Furs, we focus on improving what exists.
Sometimes that means choosing better materials, such as stainless steel instead of plastic.
Sometimes it means prioritising cleaner, aesthetic design, so products feel natural within contemporary homes.
And sometimes it means selecting products that provide greater durability, engagement, or functionality than typical alternatives.
The goal is not simply to offer more products.
It is to offer better considered ones.
The Beginning
House of Furs was founded by Apoorva Khare after experiencing the same search many pet parents go through.
While raising her own dog, Jazz, she often found herself looking for products that were more engaging, better designed, brought some newness and better suited for everyday life at home.
What she encountered instead was a fragmented market filled with temporary fixes rather than thoughtfully designed solutions.
House of Furs began as an attempt to change that- to offer modern pets the products that support how they actually live and need.
What We’re Building
House of Furs is building a more thoughtful category of pet products in India one that values enrichment, design, and everyday usability.
Because good care goes beyond food and shelter.
It includes play, curiosity, movement, and comfort.
House of Furs exists to make everyday pet living more thoughtful for pets and for the people who love them.
Because our time with them is limited. The care we give shouldn’t be.