Designed to break the monotony of everyday pet care
House of Furs is a homegrown Indian pet brand curating thoughtful, functional, and playful essentials for modern pet parents.
Built for modern pets and the people who think differently about them.
House of Furs exists because the way pets live has changed, but the products designed for them largely have not. More pets today live indoors, spend long hours at home, and share close emotional space with their humans. Yet most products available to them still do not prioritize meaningful engagement and long-term relevance.
In the Indian market especially, we observed a gap between what modern pet parents expect and what is commonly available. Pet products often focus on momentary distraction rather than enrichment, offering little support for natural behaviours, curiosity, or mental stimulation within home environments.
We chose to begin with a carefully curated set of enrichment-led, design-conscious products because they address this gap directly. Each product is selected for its ability to improve how pets experience daily life at home, while fitting naturally into thoughtful, well-considered living spaces.
Born from Love, Built for Comfort
Every pet parent wants to do more to create a life that feels joyful, safe, and fulfilling for their pet. House of Furs was born from that feeling, with the belief that comfort and care should be part of everyday pet living, and is not ignored
Where Fun Meets Functionality
Play should have purpose.
Our products combine fun, durability, and intelligent design from interactive toys to chew-safe materials and mental enrichment essentials. Every wag, paw, and pounce is designed to mean something.
Engineered for Peace of Mind
Being a pet parent is both joy and responsibility. That’s why safety, comfort, and sustainability guide everything we create and curate. Our accessories are pet-approved, thoughtfully tested, and designed to fit seamlessly into modern homes.
Why India Needed House of Furs
Good care goes beyond food.
It includes play, movement, curiosity, and comfort.
We saw the gap in homes, in stores, and in choices.
While pet parents in India searched for durable, engaging, and well-designed products, global markets were overflowing with innovation. Too often, what was available locally didn’t last, didn’t perform, or didn’t reflect how deeply people cared for their pets.
House of Furs was created to bridge that gap, bringing world-class pet essentials to Indian homes with intention and care.
We’re building a movement toward more thoughtful, loving, and well-equipped pet homes across India.
Because our time with them is limited. The care we give shouldn’t be.